The second part of the Old Spice campaign included a trip to Cincinnati, Ohio, home of Procter and Gamble. A group of bloggers and men’s grooming editors toured the Procter and Gamble campus and learned about the history of the Old Spice products and how the brand was created. Later, we went to the Old Spice factory where the actual product was both made and tested. It was really interesting to see the science behind “The Hardest Working” collection deodorant and body wash. We learned how the scents were developed, the proprietary technology used and the various laboratory tests conducted to make sure the products performed as expected.
One specific test, for example, held deodorant in a room that was extremely hot and also in a room that was extremely cold. Since Old Spice sends products around the world, they need to be tested in extreme conditions to insure that nothing goes wrong in transit to their final destination.
The following day I participated in my first Tough Mudder. A Tough Mudder is considered a “challenge” and not a race. It’s a collaborative effort to power through an array of different obstacles as a team. Old Spice teamed up with Tough Mudder to test the performance of“The Hardest Working Collection” Along with running an 11-mile race, I climbed under a barb wired fence, made my way through a difficult set of monkey bars, carried an 190 pound man on my back for 100 yards, powered through an ice plunge, and finished the challenge by running through an electricity dangled wired mess. This was a great experience and I quickly bonded with my Tough Mudder team. After the race was over, I tested the “Hardest Working Collection” “Dirt Destroyer” body wash and I was really pleased with the result. The wash is a thicker formula that provides more dirt –fighting lather and I felt fresh and clean afterwards thanks to the green “Lasting Legend” scent. My skin was smooth, and not tight, as it sometimes is with a deodorant soap. I also used the “Odor Blocker and Sweat Defense” deodorant with a similar excellent result. This soft/solid deodorant is formulated using Old Spice technology to trap odors and, in turn, release a long lasting pleasing scent. The Tough Mudder event was the perfect proving ground for this new Old Spice collection and the products provided unparallel performance.
Being in the menswear industry, I pay close attention to men’s grooming products and I’m really impressed with this “Hardest Working” collection.
Also of note, Proctor and Gamble is an American company and Old Spice has been made in the US for almost 80 years. A core principle of my blog is to promote American companies and American-made products and my collaboration with Proctor and Gamble and Old Spice was an excellent experience.